Which of the following is a disadvantage of using a differentiated marketing strategy?
A) generates far lower sales compared to an undifferentiated marketing strategy
B) customer loyalty is negatively impacted and difficult to obtain
C) the costs of doing business increase
D) quality control problems increase
E) product safety decreases
C
Business
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What will be an ideal response?
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IKEA met with initial success in Japan by its willingness to suit local preferences and sell higher-quality furnishings than it did in its other markets
Indicate whether the statement is true or false
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