Which of the following is a desirable quality for a brand name?
A) The name should be unique and difficult to pronounce to ensure legal protection.
B) The name should be a common word rather than a distinctive one.
C) The name should not suggest anything about the product quality.
D) The name should translate easily into foreign languages.
E) The name should not be extendable.
D
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PepsiCo experienced great success in Latin America with its Numeromania contest, which lured consumers by promising big cash prizes. They used the same contest in Poland successfully. This shows that:
A) Numeromania can be used in different languages. B) Numeromania can be used in cash starved countries. C) leverage experience gained in one country can be used in another country. D) economically squeezed consumers love Pepsi. E) Numeromania helped in developing a taste for Pepsi in both countries.
When attempting to rectify a situation and reach a reasonable solution, which of the following groups should be responded to?
A) Public affairs B) Trolls C) The misguided D) Unhappy customers E) Ragers