Why do “you” leads tend to fall flat, and what can be done to fix them?
What will be an ideal response?
“You” leads tend to fail because people do not like to be told what to do, especially by reporters, whom they expect to remain neutral in their reporting. Even if the person does not mind being told what to do by reporters, there is a good chance that they will be unable to follow your suggestions and will feel alienated or left out of your reporting. Instead of using a “you” lead, reporters should remain neutral and provide information on how interested parties can participate in the event they are covering.
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The term ethno-logics refers to
A) the similarities found in cultural proxemics. B) the effective use of verbal and nonverbal cues in communication. C) the ineffective use of verbal and nonverbal cues in communication. D) how rationality varies among cultures.
When focusing a general topic into a specific topic, which of the following should be considered?
A. geography or location B. timeframes C. the interests of the audience D. all of these choices E. none of these choices