Describe each of the four phases of the AIDA model for persuasive messages
What will be an ideal response?
Answer: (1) Attention: Make your audience want to hear about your idea. Find some common ground on which to build your case. (2) Interest: Explain the relevance of your message to your audience. (3) Desire: Make readers want to change by explaining how the change will benefit them. Answer in advance questions that your audience might have, and back up your claims with relevant evidence. (4) Action: Ask your audience to take the specific action you suggest.
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Calculate the net marketing contribution if the gross profit generated is $30 million and the total marketing and sales expenses is $15 million
A) $15 million B) $45 million C) $30 million D) $500,000 E) $2 million
An acquisition does not result in a net increase in the number of players in a market
Indicate whether the statement is true or false.