What do media gatekeepers look for most when the spokesperson of an organization addresses the media?

a. Quotable lines
b. Dramatic gestures
c. Exaggerated facial expressions
d. Jargon-filled language

A

Communication & Mass Media

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It's easy to tell where one listening stage ends and another begins

a. True b. False

Communication & Mass Media

Positivists use to describe relationships, while interpretive researchers use

a. variables; semantic relationships b. attributes; variables c. semantic relationships; variables d. causal relationships; variables

Communication & Mass Media