The outcome/input ratio is the relationship between what an employee gets from a job (outcomes), and what he or she contributes to the job (inputs)

Which of the following channels is best suited for interactive marketing?

A) television B) news papers C) Internet D) hoardings E) magazines

Which of the following is a form of mass communications channel?

A) interactive marketing B) personal selling C) public relations D) word-of-mouth marketing E) sales presentations