Wesley Electronics Inc. manufactures electronic gadgets such as cell phones, computers, and laptops. To let people know about the products offered, the marketing managers of Wesley Electronics Inc. spend a great deal of money on advertising
They employed various methods of advertising such as print, television, and online advertising. Given this information, Wesley Electronics Inc. is in which step of market segmentation?
a. Selecting a market category for study
b. Designing and implementing marketing mixes
c. Profiling and analyzing market segments
d. Selecting the segmentation descriptors for a market
ANSWER: b
By advertising its products, Wesley Electronics Inc. is placing emphasis on promotion. At this stage the company is most likely designing and implementing a marketing mix. A marketing mix has been described as product, place, promotion, and pricing strategies intended to bring about a mutually satisfying exchange relationship with a market.
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