The ______ should serve not only the audience members but should also reflect what your client wants.

A. benefits and features
B. audience needs
C. call to action
D. tone of voice

C. call to action

Communication & Mass Media

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Low-status members communicate more positive messages to high status members

Indicate whether this statement is true or false.

Communication & Mass Media

The term “range” refers to the _______ in a data set.

a. difference between the most frequent score and the least frequent score b. difference between the highest and the lowest scores c. difference between the highest score and the mean d. difference between the lowest score and the mean e. difference between the mean and the median

Communication & Mass Media