Some parent companies rely on internally designed performance measures (rather than GAAP net income) to evaluate subsidiary management or make allocation decisions.

Fred's Frankfurters posted an EBIT of $67,256. He paid $5,360 in interest and $7,521 in taxes. Calculate the interest tax shield

A) $621.13 B) $599.25 C) $534.99 D) $593.89 E) $575.35

________ is also known as the psychology of marketing

a. Market segmentation b. Target marketing c. Consumer behavior d. Perceptual mapping