Why is reach an important measure for a marketer?

What will be an ideal response?

Reach is a measurement of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

Business

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Several states have created a "whistle blower" exception to the doctrine of employment-at-will

a. True b. False Indicate whether the statement is true or false

Business

The first step in building a useful internal network is to identify information brokers

Indicate whether the statement is true or false

Business