Which of the following states a similarity between indexes and scales?
a. Both indexes and scales measure a variable based upon a simple accumulation of scores.
b. Both indexes and scales are composite measures.
c. Both indexes and scales collect qualitative data.
d. Both index and scales measure a variable by examining the scores as a pattern of response.
Answer b,
Communication & Mass Media
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Communication can best be thought of as an event
Indicate whether the statement is true or false
Communication & Mass Media
Impromptu speaking differs from ad lib speaking in that impromptu speaking _____
A. has more time to decide what to say B. is more spontaneous C. has a written response D. only occurs when questioned
Communication & Mass Media