Which of the following states a similarity between indexes and scales?

a. Both indexes and scales measure a variable based upon a simple accumulation of scores.
b. Both indexes and scales are composite measures.
c. Both indexes and scales collect qualitative data.
d. Both index and scales measure a variable by examining the scores as a pattern of response.

Answer b,

Communication & Mass Media

You might also like to view...

Communication can best be thought of as an event

Indicate whether the statement is true or false

Communication & Mass Media

Impromptu speaking differs from ad lib speaking in that impromptu speaking _____

A. has more time to decide what to say B. is more spontaneous C. has a written response D. only occurs when questioned

Communication & Mass Media