________ is a problem-solving process for getting an advertising message to a specific target audience in the most effective fashion

A) Pretesting
B) Lobbying
C) Media pulsing
D) Media planning
E) Sampling

D

Business

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A ________ VMS integrates successive stages of production and distribution under single ownership

A) contractual B) corporate C) contingency D) conventional E) communal

Business

What acts as an interface between the database and the various application programs?

A) data warehouse B) database administrator C) database system D) database management system

Business