A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve

A) demographic variables
B) situational factors
C) operating variables
D) purchasing approaches
E) personal characteristics

A

Business

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Able purchases Blackacre from Baker using a land sales contract. Baker records the contract. Six months later, Able fails to make payments as provided in the agreement. Able abandons the property and leaves the state and Baker is unable to locate him. In order to remove the cloud on the title, Baker must:

a. execute a quitclaim deed in favor of Able. b. institute a quiet title action. c. effect a trustee sale of the property. d. none of the above.

Business

Which of the following is not a component of the external environment analysis?

A) Benchmarking B) Scanning C) Monitoring D) Forecasting

Business