Luis, a commercial real estate agent, says "I'm almost sure that if I close this deal the company will give me a bonus." Luis is demonstrating a high

a. EP expectancy.
b. PO instrumentality.
c. valence.
d. need for affiliation.

Answer: b. PO instrumentality.

Business

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________ time is the time necessary to prepare a promotional program prior to launching it

A) Sell-in B) Link C) Setup D) Lead E) Hold

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