Opinion Leaders may be influential people in business, politics,

religion, civic and community groups, but not employees of the mass
media.

Indicate whether the statement is true or false

F

Communication & Mass Media

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Tiago is getting ready for a date.??He showers, combs his hair, puts on his acne medicine, and

douses himself with cologne.??What types of nonverbal behaviors are these? A) courtship readiness cues B) preening behavior C) positional cues D) serio-courtship cues

Communication & Mass Media

The removal of a positive stimulus is called:

a. aversive control b. extinction c. response cost d. positive reinforcement

Communication & Mass Media