Which element in the retail promotion mix most often has the greatest focus on the short-run?

A five-year project requires an additional commitment of $100,000 in net working capital. What is the present value opportunity cost associated with this investment?

A) the value of $100,000, netted against the discounted present value of the $100,000 of working capital returned at the end of the project B) the present value of $100,000, discounted at the firm's cost of capital C) no opportunity cost is involved D) $100,000

Luther Industries is currently trading for $27 per share. The stock pays no dividends. A one-year European put option on Luther with a strike price of $30 is currently trading for $2.60. If the risk-free interest rate is 6% per year, then the price of a one-year European call option on Luther with a strike price of $30 will be closest to:

A) $1.30 B) $7.10 C) $2.60 D) $1.95