Which of the following time periods is encompassed in the study of consumer behavior?
A) Pre-purchase
B) Purchase
C) Post-purchase
D) All of the above
D
Business
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________ are offers of a trial amount of a product
A) Samples B) Coupons C) Premiums D) Rebates E) Price packs
Business
Which of the following types of retailers have been more successful in Europe than in the United States?
A) convenience stores B) supermarkets C) specialty stores D) warehouse clubs E) hypermarkets
Business