The dimension of trust that is used to describe honesty and truthfulness is ________

In terms of consumer segments, both the True Blue Greens and the Sprouts are heavy users of green products

Indicate whether the statement is true or false

The first step in guerilla marketing is to:

A) discover "touch points" with consumers B) develop an alternative media campaign C) choose the right people to head the guerilla marketing campaign D) engage consumers in a dialogue about the best methods of reaching them