Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general shopping-related characteristics of each of these groups

What will be an ideal response?

Hispanic American consumers tend to be deeply family oriented and make shopping a family affair. The older, first-generation consumers tend to be very brand loyal and favor companies who show special interest in them. African American consumers are more price-conscious than other segments; they are also strongly motivated by quality and selection. Asian American consumers are the most affluent U.S. demographic segment and are the second-fastest-growing population subculture, after Hispanic Americans. Asian American consumers are the most brand conscious of all the ethnic groups. They can be fiercely brand loyal.