It is easier for the public relations department to access internal stakeholders as opposed to external stakeholders

In terms of money spent on developing an advertising campaign, a company should spend at least what percent of the money on buying media time or space?

A) 25 B) 40 C) 50 D) 75

Which of the following is true of credit scoring?

A) It audits the amount of assets the applicant has available for use in securing the credit. B) It specifies the terms of sale for customers who have been extended credit by a firm. C) It is an ongoing review of a firm's accounts receivable to determine whether customers are paying according to the stated credit terms. D) It applies statistically derived weights to an applicant's scores on key financial and credit characteristics.