Conscious marketers have no need for contingency plans that reflect their conscious leadership and conscious culture.

a. true
b. false

b. False (Conscious marketers adopt contingency plans from the start, reflecting their conscious leadership and conscious culture. In this sense, conscious marketing remains an ongoing crucial component of the strategic marketing planning process and should be incorporated into all the firm's.)

Business

You might also like to view...

If the stock market is efficient, then investors do not need to read the Wall Street Journal or research

companies before they select which stocks to buy because market prices already reflect all publicly available information. Indicate whether the statement is true or false

Business

The General Agreement on Trade in Services (GATS) covers all services and provides for MFN and national treatment

Indicate whether the statement is true or false

Business