Before choosing which trade show to attend, a marketer should first consider which of the following?
A) location of the show
B) type of press kit to create
C) buying potential of attendees
D) availability of sales personnel
E) seasonal marketing needs
C
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What is the forecast for October, given advertising expenditures of 1000, doughnut sales of 2450, and swim gear sales of 782 in September?
A local gym has discovered that their demand for personal trainers (measured in hours) is related not only to their own advertising expenditures in the prior month, but also to the demand for doughnuts and swim gear in the prior month at neighboring stores. The gym has developed the following regression model to forecast demand for personal trainers: Demand = 185 + (0.15 × advertising expenditures) - (0.05 × doughnuts) + (0.23 × swim gear sales)
Which task is not essential during a data conversion procedure?
a. decomposing the system b. validating the database c. reconciliation of new and old databases d. backing up the original files