To attract new visitors and to encourage revisits, online marketers should pay close attention to the seven Cs of effective Web site design. Which of the following is NOT one of the seven Cs?
A) context: the site's layout and design
B) content: text, pictures, sounds, and video that the Web site contains
C) commerce: the site's ability to enable commercial transactions
D) customer: the way the customer is given incentives to use the Web site
E) connection: the degree that the site is linked to other sites
D) customer: the way the customer is given incentives to use the Web site
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Indicate whether the statement is true or false.
A toy manufacturer following the hedging principle will generally finance seasonal inventory
build-up prior to the Christmas season with A) selling equipment. B) long-term bonds since this is a recurring financing need. C) trade credit. D) common equity to avoid interest on a recurring annual need.