The following are all types of objectives, EXCEPT:

a. Behavioral
b. Subliminal
c. Attitudinal
d. Informational

B

Communication & Mass Media

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Senator Russ Feingold used what unusual type of political advertising during the 2004 Senate race?

A) negative ads B) emotional ads C) comparison ads D) humorous ads

Communication & Mass Media

In the United States, which of the following is accepted as evidence?

A) personal feelings B) objective facts C) religious faith D) speaker credentials

Communication & Mass Media