The account executive normally performs all of the following functions, except:
A) actively seeks new accounts
B) serves as a liaison between the client and the agency
C) prepares ad copy
D) helps define the theme of the overall IMC campaign
C
Business
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MRP will be a preferred method over JIT when the
A) demand for inventory is fairly predictable. B) demand for inventory is mostly unpredictable. C) product has a short life cycle. D) MRP is always a preferred method over JIT.
Business
_____ power: Expertise/knowledge
Fill in the blank(s) with the appropriate word(s).
Business