The inability to think and act beyond established routines is called _____

Viral marketing is most closely related to which of the following?

A) buzz building B) personal selling C) shilling D) public relations E) direct marketing

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony. The brides-to-be who shop at this store are typically Japanese, Laotian, Vietnamese, Korean, or Chinese

This retailer has used ________ to identify a market segment. A) psychographics B) geography C) demographics D) socioeconomics E) its merchandise mix