A pure project organizational structure houses the project in a specific functional area

Which of the following is true about the questionnaire development process?

A) There is no questionnaire development process; each study is unique. B) Sample size is included in the process because you must know how many questions to include. C) You should gain client approval, pretest, and revise as needed. D) Data should be gathered early during the development process. E) all of the above are steps in the questionnaire development process

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________

A) consumer capitalism B) complex buying behavior C) consumer ethnocentrism D) dissonance-reducing buying behavior E) variety-seeking buying behavior