A focus strategy calls for a firm to target specific types of products for certain customer groups or regions

Answer the following statement(s) true (T) or false (F)

1. Companies conduct online marketing by creating a Web site, placing ads and promotions online, setting up or participating in online social networks, or mailing catalogs to potential customers. 2. Natalie Brennan has been saving her money to buy a BMW convertible. Natalie has spent hours on the BMW Web site choosing the exterior and interior colors and studying the various options and models. Natalie has been using BMW's marketing Web site. 3. Banners are online ads that pop up between changes on a Web site. 4. Permission-based e-mail advertising allows marketers to send tailored messages to targeted customers who choose to have chosen to receive them. 5. Since the introduction of the Do-Not-Call Registry, fraudulent schemes such as investment scams and phony collections for charity have been on the decline.

Which statement is correct as to agencies?

A. To be valid, an agency requires consideration. B. Agents who exceeds their authority will always be personally liable. C. All agency duties must be expressly agreed to. D. Some agency duties are implied.