An event and its complement are mutually exclusive

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

A) CATI B) business-to-business surveying C) in-office interview D) drop-off survey E) detailed online survey with graphics

When managers at Matsushita realized that cost advantages in TV production were often fleeting, they added quality and reliability advantages, thus establishing:

A) loose bricks. B) a "double diamond." C) attribute diversity. D) layers of advantage. E) buyer power.