Identify and describe the differences among the three value propositions discussed in the text
What will be an ideal response?
The all benefits value proposition consists of all the benefits customers receive from a market offering. The favorable points-of-difference value proposition consists of the favorable points-of-difference a market offering has relative to the next-best alternative. The resonating focus value proposition consists of one or two points-of-difference whose improvement will deliver the greatest value to the customer for the foreseeable future.
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The court will not rule on when a contract must be completed if time for performance is unspecified
a. true b. false
Federal legislation on price fixing requires that sellers set their prices ________
A) based on their fixed and variable costs B) without communication from competitors C) to achieve a specific profit margin D) without the intention of cutting into competitors' profits E) consistently throughout a region