All the employees at a multinational's branch office, which is located in another country, were taken hostage. There was considerable clamor for up-to-date information from the media and the family members of the hostages

How can the company satisfy the need for information effectively while maintaining consistency?
a. Set up an online newsroom
b. Set up hourly press conferences
c. Direct all enquiries to corporate communications
d. Direct all enquiries to the chairman

A

Communication & Mass Media

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Radio listening requires more imagination than television watching

Indicate whether the statement is true or false

Communication & Mass Media

Anecdotes, explanations, or emotional tales might be more valuable in ______.

A. script form B. text form C. an audio or video format D. teleprompter form

Communication & Mass Media