Which of the following approaches to research demonstrates strategic planning?

A) Track down the first few sources you can find and extract enough supporting material to fill your
speech.
B) Using several types of supporting material from one author.
C) Seek out evidence specifically suited to both your purpose and your audience.
D) Seek out only the most recent supporting material you can find on the Internet.
E) As much as possible, rely on personal experience and direct observation.

C

Communication & Mass Media

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Unitizing reliability should be at .80 before the research moves onto categorizing those units coded

Indicate whether the statement is true or false.

Communication & Mass Media

When deciding on an emotional appeal, speakers should consider their audience and the effect that appeal is likely to have.

Answer the following statement true (T) or false (F)

Communication & Mass Media