It is the introduction where the audience decides to listen or tune out the speaker

If you are speaking to an audience about filing their tax returns, and you attempt to convince listeners that they should find small ways to "get back at the government" by cheating on their income tax returns, you are violating a speaking ethic

thatexpects speakers to A) give the listener choices. B) have a clear, responsible goal. C) use sound evidence and reasoning. D) acknowledge their sources.

When Marta’s parents and teachers refer to her as smart and talented, she feels more confident. This reflects the idea that verbal communication _____

a. affects relationships skills b. is embedded in cultural contexts c. influences self-concepts d. can clarify nonverbal communication