Explain the distinction between marketing and engagement as approaches to communication The engagement approach to audience involves __________.

A. a two-way process
B. demographics only
C. self-risk
D. both a two-way process and self-risk
E. none of these choices

Answer: D

Communication & Mass Media

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Which of the following models of communication is the most dynamic and reflects the way communication can change as a result of what happens between people over time?

a. Transactional Model of Communication b. Interpersonal Model of Communication c. Linear Model of Communication d. Interactive Model of Communication

Communication & Mass Media

When giving emotional support you should not ________

A) sympathize B) listen C) empathize D) platitudinize

Communication & Mass Media