The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution Without a solid commitment to serving individual customer needs, these businesses can fall into a ________.

A large organization with many departments

a. will have the same goals across the organization when managing employees. b. need to have the most valuable employees at the center of the organization. c. will all work toward the competitive advantage in their own way. d. All of the statements are correct.

The ________ is the rate of return that a firm must earn on its investments in order to maintain the market value of its stock

A) yield to maturity B) cost of capital C) internal rate of return D) modified internal rate of return