When competitive advantage is cost- or price-based, it is necessary to know the ________ to be sure that you can compete on this basis by matching price cuts

Advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer are examples of:

A. Price B. Place C. Product D. Promotion

Which of the following is defined as a failure on the part of the prospective respondent to take part in the survey or to answer specific questions on the questionnaire?

A) respondent failure B) respondent stubbornness C) nonresponse D) noncompliance E) insubordinate