To accurately determine the financial performance of a company, it is necessary to compare its performance from year to year, with a competing company, and with the same industry as a whole

_____ is defined as the number of target customers who are exposed to a commercial at least once during a specific period.

Fill in the blank(s) with the appropriate word(s).

If a home was built before 1978, the seller's failure to provide a lead-based paint disclosure would make the contract void.

a. true b. false