High-contact encounters between customers and service organizations differ sharply from low-contact encounters

Which one of the following nations fall in the lower-middle-income category?

A) Burundi B) Bangladesh C) Egypt D) Venezuela E) none of the above

Which of the following is most likely an advantage of viral marketing?

A) Viral marketing reinforces consumers' attitudes about a brand. B) Most messages are likely to "go viral." C) Consumers want to be a part of viral marketing. D) Viral marketing can easily be successfully accomplished. E) Viral marketing produces engagement and positive exposure for a brand.