Which key concept in marketing is illustrated by Gore-Tex's desire to create a special meaning for it, and how can advertising help accomplish this?
What will be an ideal response?
Branding is the process of creating a special meaning for a product, one that makes it distinctive in the marketplace and in its product category. Brand image is the result of communication as well as consumers' own personal experiences with the product. A brand, and the advertising behind it, creates familiarity. Advertising can also be used to communicate the distinctive advantage of Gore-Tex over other types of material.
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Of the following, which is the MOST necessary ingredient for any successful sales force organization?
A) recruiting and hiring the right set of salespeople B) technical specialists who work well with other people C) extensive sales training D) ongoing professional development E) reliable technical support
In order to succeed in an action for malicious prosecution, it is necessary to show that the person who made the report leading to the victim's arrest, knew that the person charged had not committed the crime
Indicate whether the statement is true or false