Recency theory suggests that in terms of media strategy it is better to maximize frequency rather than reach

The one primary difference between variable and absorption costing is that under

a. variable costing, companies charge the fixed manufacturing overhead as an expense in the current period. b. absorption costing, companies charge the fixed manufacturing overhead as an expense in the current period. c. variable costing, companies charge the variable manufacturing overhead as an expense in the current period. d. absorption costing, companies charge the variable manufacturing overhead as an expense in the current period.

Which of the following is the purpose of developing and evaluating a project budget?

A. To create an estimate for the project costs B. To determine the exact costs of the project C. To create a limit for spending company money D. To ensure the company does not lose money on the project