A business presentation should indicate a consideration for the audience's point of view by _____
A) minimizing problems or concerns
B) telling the audience what they need from the presentation
C) describing how the audience can support your solutions
D) being held at a nearby location
E) using words such as "you" and "we"
Answer: E
Explanation: E) For most business presentations, the main message should take the audience's point of view (often using the words "you", "we", and "us") and include other key players, such as the board of directors, employees, investors, customers, or partners, if they are involved.
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When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways?
by gathering information from family and friends by developing consumer value perceptions by suggesting criteria to use for the purchase by coming up with brand names that might meet their criteria by recognizing their is a problem to be solved
A retailer can best implement a consumer's right to be heard by _____
a. developing a consumer advisory council b. selling private-label merchandise c. expanding store hours d. providing a money-back guarantee on all goods and services