Relationship marketing, which stresses an approach on developing long-term relationships with customers, has been disliked by many U.S. companies

Export marketing requires all of the following except:

A) an understanding of the target market environment. B) the use of marketing research. C) identification of market potential. D) decisions concerning product design. E) reaching retail customers.

You are probably looking at a bill for a variable cost when you are paying for:

A) Leased capital equipment. B) Salaries. C) Materials. D) Health insurance.