The strongest indirect credibility is the
a. arguer's identification with audience values.
b. quotation of well known people.
c. identification with media personalities.
d. result of what is said in the introduction.
A
Communication & Mass Media
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If you are concerned about how a law should be changed, you are advocating for a __________claim
A. fact B. value C. action D. policy
Communication & Mass Media
Uses and gratifications research comparing print and online publications has shown
a) All gratifications associated with the print version are also served by the online version b) The online version fulfills more gratifications than print c) The print version fulfills more gratifications than online d) Both the print and online versions leave many gratifications unfulfilled
Communication & Mass Media