In determining lifetime value for individual customers, customer acquisition costs are determined by dividing:
A) advertising costs by the number of customer transactions.
B) total marketing and advertising costs by the number of new customers.
C) total marketing and advertising costs by the number of total customers.
D) advertising costs associated with acquiring new customers by the number of new customers.
B
Business
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An insurer enters into a contract with a third party to insure itself against losses from insurance policies it issues. What is this agreement called?
A) Reinsurance B) Reserves C) Mutual D) Multi-line
Business
The Sarbanes-Oxley Act of 2002 and the Global Legal Settlement of 2002 both have the potential to reduce economies of scope
Indicate whether the statement is true or false
Business