Sara is the marketing manager of a small HR consultancy firm. She is in the process of building a database to assist her company in its marketing efforts. Give five problems that can make the database less effective
What will be an ideal response?
1. Some situations are just not conducive to database management.
2. Building and maintaining a customer database requires a large, well-placed investment in computer hardware, database software, analytical programs, communication links, and skilled staff.
3. It may be difficult to get everyone in the company to be customer oriented and use the available information.
4. Not all customers want a relationship with the company.
5. The assumptions behind CRM may not always hold true.
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Resources are a source of competitive advantage only when they are
A. archival. B. difficult to imitate. C. equally available. D. sequential. E. expensive.
Which of the following is a Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet?
A) sell-side e-marketplace B) buy-side marketplace C) supermarket D) social network