Which of the following critical standards of effective evidence use would be violated if a speaker used examples of juvenile crime in Europe to argue that American kids are out of control?

A marketing company compares the value of its story to the space in paid advertising. What is this comparison called?

a) Advertising value equivalency b) Evaluating media impressions c) Measuring advertisement reach d) Assessing pilot tests

A bibliography is a list of works you have consulted in developing your speech

Indicate whether the statement is true or false