________ is used to get an initial notion of the commercial prospects of a concept

A) Idea screening
B) Brainstorming
C) Concept testing
D) Test marketing

C

Business

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The definitions of mortality and morbidity:

A. Odds of sickness versus the odds of disability B. Odds of dying versus the odds of disability C. Odds of sickness versus the odds of dying D. They are virtually the same concept

Business

Intangible benefits generally do not lead to quantifiable gains in the long run

Indicate whether the statement is true or false

Business