When Sean Jean cologne encourages department store sales people to give any potential customer a vial of its product, the company is attempting to boost consumer involvement by appealing to consumers' hedonic needs

A ________ PE may indicate that the market feels the firm's earnings are very ________ risk and is therefore willing to pay a ________ for them

A) high; low; premium B) high; high; discount C) low; low; discount D) high; high; premium

Word choice is the process of assigning numbers to an attribute for the purpose of measuring that attribute

Indicate whether the statement is true or false