In 2002, this company was estimated to hold the largest share of the U.S. burger market:

A person should consume more of something when its marginal

A. cost exceeds its marginal benefit. B. benefit is positive. C. benefit exceeds its marginal cost. D. cost equals its net marginal benefit.

Compared to a more standard experimental design which would assign observations to a control group or to a treatment group, a synthetic cohort analysis

A. uses a sophisticated algorithm to estimate data for observations in the control group. B. only has a treatment group. C. finds other populations that "mirror" the treatment group in many ways in order to argue that these other populations can serve as a valid control group. D. only has a control group. E. assigns observations to the control or treatment group based on certain demographics such as location or race.