Compare and contrast the three distribution strategies, giving examples of products that might be distributed through each strategy
What will be an ideal response?
Producers of convenience products and staples typically seek intensive distribution as a strategy to stock their products in as many outlets as possible. For example, products such as chewing gum are available just about wherever and whenever consumers want them. Selective distribution is used when selling to more than one but fewer than all of the intermediaries who are willing to carry a company's products in a given market. Examples are name-brand blue jeans and computers. Exclusive distribution is used when the producer wants to stock its products with only one dealer in an area. Examples are expensive cars and prestige clothing.
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Indicate whether the statement is true or false
________ aims to ensure that anyone, regardless of race, color, disability, sex, religion, national origin, or age has an equal chance for a job based on his or
her qualifications, and requires employers to make an extra effort to hire and promote those in a protected group. A) Equal employment opportunity B) Affirmative action C) Diversity management D) BFOQ